DIGITAL MARKETING
DIGITAL MARKETING EXECUTIVE
Designation: Digital Marketing Executive
Workplace Type: In-Office
Employment Type: Full-time
Experience Level: Entry-level
CTC: ₹3.0 LPA – ₹5.0 LPA
Work Experience: 0–2 years
Overview
We are seeking a creative and data-driven Digital Marketing Executive to join our growing team at TestSeriesPro. In this role, you will plan, execute, and optimize digital marketing strategies to strengthen brand awareness, increase application downloads, and enhance student engagement across multiple platforms.
Key Responsibilities
• Plan and execute digital marketing campaigns across SEO, SEM, social media, and email channels.
• Manage and grow brand presence on Instagram, Facebook, LinkedIn, and YouTube.
• Track campaign performance using analytics tools and prepare reports.
• Optimize landing pages and website content for search rankings and conversions.
• Collaborate with designers and content creators to produce engaging content.
• Run paid advertising campaigns on Google Ads and Meta platforms.
• Implement marketing automation and CRM workflows.
• Conduct competitor and market research to identify opportunities.
• Manage influencer collaborations and affiliate marketing initiatives.
• Increase app installs and user registrations through targeted strategies.
• Coordinate with sales team to align marketing with revenue goals.
• Create and manage email newsletters and promotional campaigns.
• Monitor daily ad budgets and continuously optimize performance.
Key Skills & Competencies
• Strong content writing and communication skills.
• Analytical mindset with ROI measurement ability.
• Creative thinking and branding awareness.
• Knowledge of SEO and digital advertising strategies.
• Ability to adapt quickly to changing digital trends.
• Attention to detail and campaign optimization ability.
Qualifications
• Bachelor’s degree in Marketing, Digital Media, or related field.
• 0–2 years of experience in digital marketing.
• Familiarity with Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, etc.).
• Knowledge of email marketing platforms and automation tools.
• Experience in EdTech or mobile app promotion is an advantage.
• Google Ads or Meta certification is a plus.
What We Offer
• Opportunity to work on large-scale digital campaigns.
• Exposure to performance marketing and analytics tools.
• Creative and collaborative work environment.
• Career growth in digital marketing domain.
